The show begins with finding guests that have a unique story to tell about turning their passions into profits. Guests typically are a form of entrepreneurs, entertainers, or educators. All guests must fill out the Guest Request form to be considered for an interview.
I go through all the links you send in your application and try to find out all that I can about you. I look for things that can create great content and connect people. I always try to find something that will surprise you that I know about.
I don’t usually have a set list of questions because that doesn’t make for a good conversation. I do however have an outline of your accomplishments, struggles, and personal connections to ask you about and guide you through said topics.
Part of the show is giving and getting marketing advice for different industries. When I am researching about you I will note what was easy to find and hard or not able to be found online and give you a few tips, tools, and contacts of people who can help you level up your marketing.
Interviews when possible are recorded in the home studio that I built in my basement. For some interviews I may come to your place of business or other location if it fits your story better. Interviews are typically 45 minutes to 1.5 hours long. The recording process may or may not be also broadcasted live, but is intended to be edited before full release as a podcast or video episode.
After we record the interview I will spend a few hours editing the footage into a long form audio and video interview as well as pull the major talking points out for short clips to be put on my website, Youtube, and social media sites.
In order to help fund the podcast, pay for ads, and not beg people for money, I will make a custom merch line for every guest on the show. There will be unique apparel and other items made with guests images and quotes that will be featured on the website and social media posts.
50% of the profits go to ads for that person’s episode and video content.
50% of the profits go to help get new equipment and other production upgrades for the show.
100% of the unique merch goes to the fans and supporters of the show and guests!